I recently read that Instagram has become the new Facebook, as it enables people to display their personality without bragging. This of course assumes that all social media activity is inherently used to gradually build up an image of each user, a digital identity that is used to present the user in the best life and to enhance the often mundane days that are as much a part of life as the excellent ones. It isn’t the newest of all theories, but I think it underestimates the ease of posting pictures on the service. It is, after all, the famed camera that is always with you and thus far the most frictionless opportunity to share a moment on the internet. When I look back at the last few months during which I barely took my camera with me, I am happy to have captured some moments that would otherwise have slipped me by.