In the Colored World, There’s No Space for Dreams

This advertising clip for the Leica M Monochrom is both amazing and completely ridiculous:

It reminds me of how shunned color photography used to be, with Henri Cartier-Bresson reportedly telling William Eggleston, a trailblazer of color photography: “You know, William, color is bullshit.”

Of course it isn’t there is some incredibly evocative color photography, and I would argue some of the best doesn’t rely on accurate color reproduction to bring across it’s effect. The idea that color is bullshit is wrong, but the idea that black and white evokes a certain kind of fantasy that color doesn’t, nevertheless works.

It’s why I can’t get that clip out of my head.