Fred Herzog is a pioneer of early color photography and known for his expressive images of Americana from the 1950s-1970s. Think Kodachrome. Think billboards, neon signs, barber shops, and Chevrolets, but also think people, often dramatically juxtapositions over the landscape. I believe that photographers like Alex Webb owe a lot to Herzog and his particular vision.
I looked over a lot of Herzog’s pictures when he passed a way in 2019, but what I had somehow missed is that Herzog also spent a short period of time in Mexico, applying his style that I so deeply associate with Canada and the US to an altogether different country.