Style Testing
December 9, 2021 Blog
At 160 m², the Underlook is our biggest event space. With its floor-to-ceiling windows it’s light and bright and full of good vibes. The space is truly flexible and is equally suited for both cocktail and seated events.
A few years ago, having just returned from a trip, I was small-talking with a client about Berlin’s gray December skies. I said something about how surreal it was to have come back from a much different environment just 24 hours ago, and she mockingly raised an eyebrow: “Oh, you experienced the magic of air travel?”. The conversation came to mind when I was in Spain last week, squinting at the bright days and walking in aimless circles through Valencia:
That magic of air travel? Didn’t feel it in the daylight glow, but instead simply in being in such a different place where the oranges hang from the trees, streets smell like they have recently been washed down with soap, where oranges collect in the street gutter, and time seems to stand just a little bit still.
That magic of air travel? I didn’t sense it in the daylight glow, but rather in the everyday fabric, in having transplanted myself to a place where the oranges hang from the trees.
She mockingly raised an eyebrow: “Oh, you experienced the magic of air travel?”. The conversation came to mind when I was in Spain last week, squinting at the bright days and walking in aimless circles through Valencia:
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- Valencian Oranges
- Canarian Bananas
- Mexican Papayas
- Portuguese Apples
Didn’t feel it in the daylight glow, but instead simply in being in such a different place where the oranges hang from the trees, streets smell like they have recently been washed down with soap, where oranges collect in the street gutter, and time seems to stand just a little bit still.
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“In order to see a photograph well, it is best to look away or close your eyes.”
At first impression, it seems counter-intuitive that Meta would leverage Instagram to make a high-stakes bet like that. Instagram is arguably the company’s crown jewel and most relevant network. On the other hand, it makes sense to go all-in on the biggest platform, not least because the same strategy has worked before: Five years ago, when then-Facebook felt threatened by Snapchat’s Stories, they shoved a copycat format into Instagram and turned it into a runaway success.
Instagram became a generation’s go-to social app on the strength of its filtered, aspirational lifestyle photography. Now the company is actively killing that identity in the name of beating TikTok, and it might not even work.
Here’s an example of an image description.
| Fruit | Vegetables | Neither |
|---|---|---|
| Apple | Cauliflower | Tires |
| Orange | Aubergine | Book |
| Banana | Zucchini | Car |
Images!
Lazy loading!