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Hello! I’m Lars—and I split my time between design, strategy, and copywriting.

Experience

I run my own design studio in Berlin, where my partners and I focus on developing engaging brands and websites. We reimagine existing brands or create new ones from scratch.

My job is to make sure that brands sound as well as they look, that information is well organized and makes sense—with thoughtful structures, easy-to-use interfaces, and on-point copywriting.

IBM iX is the company's global design subsidiary. With a focus on business solutions it creates digital strategies, branded experiences, and builds business by design. I worked hand in hand with graphic design teams to create content strategies and to translate them into wireframes and prototypes. Also conducted user tests and handled UX writing tasks.

EyeEm is a community and marketplace for authentic photography. I was in charge of EyeEm's content efforts towards photographers and image buyers. Aside from creating the strategy, I produced articles, interviews, and tutorials. Also designed and developed case studies, landing pages, and digital brochures.

The European was a bi-lingual magazine about current affairs, German and European politics, as well as society and culture. I handled technology and society coverage, acquiring authors, editing articles, conducting interviews, translating, as well as photo editing.

Education

Leiden University, The Netherlands 2009 — 2010, MSc in Public Administration

The Hague University, The Netherlands 2006 — 2009, BA in European Studies

Toolkit

Wireframing · User Testing · Prototyping · UX Design Research · Interaction Design · Information Architecture · Copywriting · UX Writing

Tools & Technologies

Figma · FigJam · Sketch · Xd · Photoshop · inVision · IA Writer · Mural

Languages

German — native · English — fluent · Spanish — fluent · Dutch — fluent