Hi there! I’m Lars.
For over ten years, I’ve been helping companies of all stripes make sense on the internet.
What I do
Brand strategy
Since 2019, I’ve been running a design studio in Berlin. During that time, I’ve worked companies of various interesting, complex, or unusual backgrounds to create brands that make sense, are memorable, and communicate consistently.
Website conception
Fundamentally, a website is a tool to do a certain job or reach a strategic goal. Yet many sites fall short because they recycle the same old patterns. I help you create a unique structure and content blueprint that meets your goals and respects your users’ experience.
Content design
In the age of AI, having a point of view matters more than ever: I help you nail down what makes you unique, how to position yourself, and what to say. I create communication strategies and tone of voice guidelines. Need me to do the writing? I can do that, too.
About me
Big picture person
When working on the web or with technology in general, people tend to lose sight of the big picture: What are the goals? What needs explaining? And how do you maintain consistency? I think about these things holistically to make sure your project meets its objectives and makes sense.
I work across strategy, content, design — most often to create websites. I think being a generalist allows me to wear many hats and keep my focus on what matters.
I’m based in Berlin and mostly work remotely – though I enjoy cooperating in person. I primarily work in English and German, but I also speak Spanish and Dutch.
How I work
01 Understanding context
Every project starts with listening — to the market, the team, and the story behind the brand. That context shapes everything that follows.
02 Identifying uniqueness
No two organizations solve problems the same way. I dig for the angle that’s genuinely yours, not the generic version of your category.
03 Establishing strategy
Good ideas need a plan to survive contact with reality. I turn direction into a strategy your team can actually act on.
04 Bringing it to life
From words to websites, strategy only matters once it’s built. I stay involved through execution to keep the thinking intact.
Project archive